Food is the New Morality

I was BOWLED OVER by Kira‘s comment on the Crisco post. Here’s an excerpt:

I think a majority of the reaction to it is because food is the new morality. Trans fats aren’t just sort of unhealthy, they are BAD and WRONG. Sugar isn’t just simple carbs, it’s OMG SUGAR DO YOU KNOW WHAT YOU’RE EATING THINK OF TEH CHILDREN. Whatever. I’m a rebel. I think food is food and morals are something different altogether.

Me: *stunned by revelation* As soon as I read this, I could FEEL my brain recalibrating. Files were getting moved around, and some unfiled paperwork was finally getting into the right folders.

FOOD IS THE NEW MORALITY. YESSSSSSSSSSSSSSSS. I think she should write a book. I would buy ten copies.

My mom and I were talking about it yesterday, and she mentioned denominations: Church of Atkins, Reformed Church of Atkins, Church of Raw Food, Our Holy Mother Jenny Craig, etc.

Because of the spiritual importance of food, people feel a DRIVE to save others via evangelism and condemnation. IT IS FOR THEIR OWN GOOD, is the feeling. SOULS MUST BE SAVED.

There are traveling preachers who come to us with messages of what foods are Good and what foods are Bad, recording their wisdom in books and expensive food systems. Salvation can be yours. Give all you have: your money, your time.

Thinness is the new righteousness. Exercise is the new church attendance. Recent converts test the love and patience of all around them.

Obesity is the new depravity. People must be saved from themselves. They wear their sins like a cloak, and their sins bring them terrible consequences: all bad things are linked to excessive/wrong foods.

REPENT! REPENT AND BE SAVED!

72 thoughts on “Food is the New Morality

  1. Bitts

    WHAT a metaphor! So true and so many levels! This is why I love you, Swistle, you hit me with cutiepie fox sweaters one day and a paradigm-shaking perspective on something as huge and important as FOOD then next day! Love it!

    Reply
  2. Beth

    yes, the extremism in our society never fails to amaze me. in every nook of life, people approach things from either the far left or the far right, with very little meeting in the middle (politically and otherwise). i pride myself on my moderation– in all things, hopefully. yes, there are some things, some foods even, that ARE, indeed, “bad” or “wrong” in the way that they are consumed in our culture. we all know someone who drinks soda to excess or has four strips of bacon every morning. i know someone who eats a cheesburger everyday for lunch and a steak every night for dinner. and, of course, we are all aware of the abuse of eating too little, the lack of joy and heath that comes from extreme restriction. i know it is a tired cliche, BUT if we could only enjoy delicious REAL food and natural, enjoyable exercise the way the do in Europe….

    Reply
  3. CAQuincy

    OMG! That is SO TRUE!

    Sign me up for the Universal Food Agnostics. I refuse to ingest the ultra-fundamentalism being shoved down my throat by all the other beliefs.

    Reply
  4. Jen

    Good post! I love when I’m able to have a huge shift in thinking, like in this example. I’m always “why didn’t I think of that?”!

    Reply
  5. Mom et al

    This reminds me of a wellness contest we had a work. Mind you, it was completely voluntary, but it challenged all those who signed up (cash prizes reeled a lot of people in) to eat a certain number of fruits and vegetables each day and awarded additional points for exercise and smoking cessation. The idea behind this was not only to help people get in shape and avoid obesity. The driving motivational factor was blatant. The healthier their employees, the less the company has to dish out on health insurance in the long run. Suggestion (sometimes a better word is dictation) of how to live is everywhere.

    Reply
  6. Tess

    So, so true, and this is one of the things behind The Policy.

    Commenting on food, and eating, and bodies, even if it’s about “healthy” vs “not-healthy” attaches a MORAL VALUE to those choices. I was “good” or I was “bad”. No. NO NO NO.

    Reply
  7. Jess

    This is so right. Obesity HAS to be the new sin, because if it isn’t your fault that you’re fat, how can it be so virtuous to be thin?

    Reply
  8. mjb

    Just tell the critics that you’re a member of the church of old-fashioned- sometimes when I’m getting too carried away with the natural/organic I remember that if my Grandma cooked a certain way and fed her whole family on a budget that it can’t be terrible, and that we’re still doing better than eating out for every meal so I’m not going to worry about a little Crisco.

    Reply
  9. Angie

    I love this post. I totally agree, and I don’t think it is just an overweight issue. I’m not overweight, but still felt I was some kind of “bad person” for not worrying too much about unprocessed foods and organics, etc. And, good grief, how could I ever give my babies food from a jar! (By the way, your post on baby food convinced me to make my own. It just pissed me off when I was told there was something wrong with the stuff in a jar.)

    I think there seems to be a morality to how you give birth, too. It is “right” to have babies naturally. How dare you have an epidural and drug your baby! Or, god forbid, have a c-section! Your mothering will be judged on how the baby came out of your body, not what happens for the next 18 years!

    Ok, this is long enough, it should have been my own blog post.

    Reply
  10. Shelly

    I saw that comment and thought, “Oh right on!” Glad you expanded on it. I totally agree – food is the new morality. If you aren’t thin, you’re shunned.

    Reply
  11. Elizabeth

    I have been working on getting over this for a long. You’re “bad” if you eat cookies, and “good” if you eat kale. Boo to that.

    I also think there’s a fascinating socio economic factor at play here. Some people can’t afford to eat organic, locally grown, trans fat and high fructose corn syrup free food. A gallon of organic milk is $6 dollars, versus $3 for the non organic. I feel like a horrible person every time I reach for the cheaper milk – this is for my babeeeee, after all, but I just can’t afford $6 milk.

    Reply
  12. Anonymous

    Regarding morality, since food doesn’t just appear in the grocery store, but usually travels a distance to get there (often from other countries, some developing, with a myriad of inconsistent environmental, labour, health practices) I would say that putting $$$ into purchasing food is in fact a moral decision IF we are informed about where and how our food arrives at our tables.

    Reply
  13. Erin

    Amen.

    I see this go the other way, too. Especially at my workplace, which tends toward Very Old School. People take PRIDE in thwarting modern knowledge about health… “My granddaddy ate fried hamburger & chewed tobacco until he tell off the tractor and died at 92! HELL if I’m gonna do any different.” THAT sort of preaching, all because they see you’re eating an APPLE.

    Reply
  14. jonniker

    Anonymous, you’re on a WHOLE DIFFERENT LEVEL of morality. I get that.

    What Swistle said, however, is more personal and … oh yes. OH YES. Am so SICK OF IT.

    “Recent converts test the love and patience of those around them.”

    HA HA HA. YES.

    Reply
  15. Natalie

    I put butter in my cookies, does that mean I’m a food evangelist?

    I think the pendulum swings both ways. I’m seeing those that are against this “food morality” just as sure of their beliefs (and wanting to convince others) as those who spout off about how important health is.

    (P.S. I wouldn’t turn yours cookies away. No sirree.)

    (P.S.S. I exercise. But I also had a rum and coke last night for dessert. I think I can firmly place myself in the “hypocrite” category, don’t you?)

    Reply
  16. Misty

    I….guess?

    But.

    Morality is really totally subjective. There is no basis in, well, fact. I think mostly because it would be nary impossible to fully research quantitatively.

    Food nutrition is, however, science. It is a provable, peer-reviewed, solid scientific FACT that an apple will nourish your body more effectively than a twinkie.

    Reply
  17. ktjrdn

    I have a friend that recently lost a lot of weight (good for her) and everytime she has a cookie, she tells me “I was bad this morning”. uh, no. That’s called hungry. Maybe she should have eaten something else, but why the personal judgemnet?

    Reply
  18. MzEll

    Genuis! You and Kira both. I was preached to within an inch of my sanity by an old high school friend on Facebook about why we should all be Vegan. Holy Cow (joke intended)!

    This is all so very true. I was in the grocery store with the boys yesterday and we were talking about things they had never tasted as we walked past the Kool-aid. Some lady said, “And they don’t ever need to either!”. Thanks, kind lady…

    You are fabulous!

    Reply
  19. Brooke

    What a brilliant thought! It’s so true! We have a group of people in my office who walk at lunch, and I call them the peer pressure group, because they are always ganging up on those of us who don’t care to spend lunchtime doing something other than relaxing. My boss walks with these people, and is riding in a 100 mile bike ride this weekend, and just this morning said, “You should come do yoga with us at lunch. You don’t even sweat that much.” I’m like, can I just eat my lunch? Kthx.

    Reply
  20. desperate housewife

    This is hi-larious. Our whole dang culture is just so judgey. Don’t recycle? Don’t use organic cloth? Don’t cloth diaper? Drive an SUV? EAT CRISCO?
    To hell in a handbasket with you.

    Reply
  21. Kim

    This was so friggin’ RIGHT ON; I’m going to have to link to it from my fitness blog.
    Food is one of my favorite things ever, but it has turned into another social experiment. Like someone else mentioned, I look at many of the “organic” things out there as just the latest fad, like skinny jeans and iPods.

    Reply
  22. brightfeather

    I will buy organic… if it’s marked down for quick sale and cheaper than the other stuff. I belong to the ranks of the perpetually broke, but even if I didn’t, I doubt I’d jump on the organic bandwagon. It tastes the same, doesn’t it? And at double the price…

    That said, we don’t eat much in the way of junk or processed foods. I like fresh when possible, and fresh frozen is good, too. I suppose out biggest sin is eating things like Uncle Ben’s and Betty Crocker’s au gratin potatoes. TV dinners are a rarity, eating out doesn’t happen. Exercise, well… I’m disabled, so you can imagine how little that happens. My greatest excercise is chasing the baby…

    Reply
  23. The Lowe

    (Previous comment deleted for not being written in real English)

    But I am still guilty of both sinning and being righteous about my (and other people’s) eating.

    Reply
  24. Expat From Hell

    So, somewhere between “spirituality” and “depravity” is, maybe, backsliding? Woohoo! I loved this post. Thanks to Jeninacide for getting me over here. I will be back again!

    ExpatFromHell

    Reply
  25. Brenna

    I’ve always found former overweight people to be just as annoying and righteous as former smokers, so I totally understand where you’re going with this.

    Interesting concept.

    Reply
  26. clueless but hopeful mama

    I’ve been thinking about this SO MUCH since first reading your post.

    I have a High Priestess of Raw Food friend and an Our Lady of Low Carb friend and their preaching often makes me want to stuff them full of cinnamon rolls and shove them out the door.

    However.

    There is a whole food-eating-weight “morality” that kinda drives me bonkers but I do have to kinda agree with … I think it was Anonymous (?) above. IMO there is a deep morality around how food is grown, processed and shipped in this country and for those of us who have the time, energy and money (I am not officially considered rich but I put myself in this category) to care about it, it’s pretty upsetting. Our environment, our dwindling natural resources, and animal welfare are all a consideration when looking at the food on the shelf. Those of us who can afford to take the long view to look past just the price and short term convenience (once you’ve planted a small garden, there’s not much more convenient than trimming food from it to make for dinner), might want to see if what we’re eating is in line with what we believe in.

    I don’t actually know the whole equation when looking at the butter v. Crisco debate. Which is actually better for the environment? Which is a better use of resources? Which is healthier for my physical body? I think these are separate questions but each worth asking.

    As long as you don’t get preachy about it.

    Reply
  27. Eleanor Q.

    I also feel like the morality of buying better food “for your kids” is one more way that parents are trying to out best eachother. You buy organic/I buy direct from the farmer. You buy nabisco/I stay up all night and bake cookies. You feed your kid HFCS/I bought an island in the dominican to grow my own cane.

    It also seems like something of a control issue- that people are afraid of their kids doing poorly (in some area of life) so they say to themselves that if they provide the best activities, the best schools, the right kids to hang around with and the healthiest food possible, then they’ve controlled all factors that they can so their kid will succeed.

    Reply
  28. Snarky Lady

    You’ve just turned food into a true four letter word. Damn.

    They will now have to add a category for Facebook so people can know your Religion, Political Belief, and your Food Affiliation.

    *sigh*

    I think I’ll stick with eating whatever the heck I want. We’re all going to die anyway.

    Reply
  29. Katie

    OMG. TOTALLY. Totally. I am of the School of I Should Know Better Than to Eat This Shit.

    I do. I know better. And then I eat it anyway and feel guilty. I need absolution….

    Reply
  30. Whimsy

    I’ve been thinking about that comment since I first read it too. And I’ve just read all your comments here – and I can see so many of the points being made.

    It is important to make the best decisions we can – given our resources ($), given our time, and given the facts that we have at hand. Which is why it can be challenging – the facts change every day. Chocolate is good for you, chocolate is bad for you. Carbs are bad for you, carbs are good for you.

    Every day it seems there is something new to be aware of, some new study, some new trend, some new bit of information that I’ve got to read up on and assimilate as fast as I can before I am STONED at the grocery store for buying the wrong kind of ice cream (or whatever).

    I am trying to do what I can, with what I have, and the rest — not gonna worry about it.

    BTW – I totally use Crisco in my cookies and I don’t know if I’ll ever change because it makes them SO GOOD.

    Reply
  31. Kira

    *preen*
    Swistle wants to buy my book! Now I only wish I’d WRITTEN a book.
    OH! I know the book I want to write. It’s called “Kids Are Weird.” And the first chapter is “No, Seriously, They’re Really Weird.” And it’ll just be filled with examples. Like this: one of my sons has a security object, right? That’s not unusual. He started carrying it around with him about a month before the baby was born, and ever since then he has it in his pocket at all times, he sleeps with it, and he freaks out if he loses it. All normal and understandable, especially with a new baby in the house, right?
    Except the security object in question is a MASSIVE WAD OF STICKY TACK. You know, like the stuff you stick posters to the wall with? And it’s the size of a baseball and sort of gray and hairy and GROSS.
    *boggle*
    You’d read a whole book like that, right?
    Whaddya mean, “off topic?”

    Reply
  32. ColorCodedC

    This post cracked me up because it’s SO TRUE. I mean, what the h? Our mothers used Crisco in everything and they were fine (and we were, too, after eating everything they made). Our grandmothers used LARD in everything, and they were stick thin! It’s not the food, people!

    Reply
  33. Anonymous

    I know most of the commenters so far are jazzed by Swistle’s unholy wisdom here….
    However, I also have a feeling that I’m not the only one who will no longer be reading the swistle sermons.

    Reply
  34. Expat From Hell

    Having been plagued with “Anonymous” commentary on my own blog, I want to support – resoundingly – Swistle’s post, Swistle’s opinion, and the delightful proposition that we will no longer have to share these brilliant postings with idiots who don’t have the cojones to use their names. Keep up the good work, Swistle! We are IN!

    ExpatFromHell

    Reply
  35. JEN

    I totally agreed with Swistle and Eleanor Q. It is a way for certain people to act somehow better than others. You don’t eat organic? Oh my gosh – that’s terrible, etc. I have a neighbor that is like that with vitamins and she is soooooooooo annoying.

    Reply
  36. the new girl

    I agree and feel like there are so many things that can/do take on a Moral Tone, where they ought NOT.

    My sister and I have this conversation all the time about ‘Things She Thinks She Should Be Doing Instead of _____.’ Folding and putting all the laundry away or having your floor free from cat-fur-tumbleweeds 24/7 is NOT a moral issue. Right? RIGHT?

    PS. Amen to Anon-Be-Gone! And, uh, don’t let the stained glass door hit your ass on the way out.

    Reply
  37. Mindy Richmond

    I still remember the time I was chatting with an acquaintance and when she found out that I drink water from the FAUCET her jaw just about hit the floor. And then when she found that I *gasp!* give tap water to my CHILD to drink! The look of horror on her face is still burned on my brain… I chuckle every time I think of it.

    Reply
  38. Bring A. Torch

    I think fat people (myself included) are going to become the new smokers. I know when I was a kid, the messages from my parents, school, and various PSAs that “Smoking is BAD!” somehow got convoluted into “Smokers are BAD!” Eventually people are going to have to go outside to eat sweets at work. Maybe I’ll finally obtain that edgy, rebel persona I’ve always wanted!

    Reply
  39. Snarky Lady

    I like how people are actually offended by this. Offended by food? Offended by talk of food in relation to religion? Are we all the serious now? Really? I’m moving to the moon.

    Reply
  40. No Biggie

    So thought provoking! Food is such a high-stress topic these days. I think it’s all about eating healthy, having fun and feeling good – whatever that means to you.

    Reply
  41. hatrabbit

    This is a great post. There’s a new movie just out called food.inc which really explores the whole food as morality thing. I’d love to see you write a review of it on your blog. Thanks for the great read.

    Dave

    Reply
  42. Sam

    I have to agree, a thousand times over, with Kira’s observation. I don’t doubt that it’s truly important, and that we can all make *better* decisions. It’s a privilege to eat well, and I will stand by that opinion…for a long time. I wish it was easier, but it’s just not.

    Still, I feel oh so virtuous when I buy my kid the organic cereal bars. I like to think it makes up for the fact that he watches TV (gasp)!

    Reply
  43. Cagey

    My kids drink Kansas swamp water from the tap. And I am proud of it. We also drink from public fountains. *gasp*

    I do try to avoid HFCS and trans-fats, but eh. You can only do so much. What I do hate with a vengeance is the artificial food coloring. My kid becomes a hyper freak when he has it. However, my stance towards Red #40 is not like that of someone trying to exorcise a demon. We just try to avoid it whenever possible. Everything in moderation.

    Reply
  44. Cagey

    Also, meant to mention the obvious (?) socio-economic factor behind some of this division. Some folks are defensive against the organic/healthy crazy because they simply canNOT afford it. Others are preachy about it because they CAN afford it and it appears to garner them some sort of bragging rights.

    For example, once I served some organic tortilla chips (Garden of Good Eatin’) and received a very snooty comment about it. And the comment specifically was about “oh, we can’t afford this fancy smancy organic stuff.” The comment made ME feel bad because I was just serving the chips because I LIKED them. I suspect Mama Lupe’s chips would not have garnered the same reaction. Bah.

    Reply

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